Hi there, it's Garrett with Garrett Digital.
A lot of times clients ask me how to use ChatGPT for their business.
In this case, I do work for therapists and therapy offices and I'm going to cover how
to use your therapist's bio to take that and then write content for the homepage on your site.
I came across David Hanna Counseling and noticed his web,
his homepage especially, doesn't have a lot of information on it,
but his bio page is really solid.
So what I'm going to do is take the bio content and have ChatGPT write homepage content.
So the prompt I'm going to use is, I'm just going to say, my name is David Hanna,
I'm a therapist in Portland, Oregon.
Here's info from my about, my bio page.
Help me come up with a unique selling proposition, a list of bullets, and I'm going to say,
and integrate them along with copy for the homepage of my site.
So I'm going to use that prompt and the key
to ChatGPT really is giving as much context and information as you can
about what you want and what you need and who you are.
So I'm just going to put, use that prompt.
I'm going to go over here and copy this multiple paragraph bio.
It's not a huge bio, but I'm going to copy that then into ChatGPT.
I'm going to hit send.
And importantly, the unique selling proposition is why someone would choose David Hanna versus any
of the other therapists in Portland or Oregon.
So coming up with a unique selling proposition is really,
it's a little bit of a branding exercise, but it's a good idea to do it
because you can use your unique selling proposition on every page of your website.
And unique selling propositions should just be a quick bulleted list of things
of why someone would choose you versus the competition.
So in this case, ChatGPT is breaking up the unique selling proposition.
And in this case, it's kind of long.
These bulleted things are pretty long.
I might just say, over 17 years experience as a therapist, like I might cut these
down to be a lot shorter, and I'd probably only include three or four of these.
But the unique selling proposition is here just based on that quick little bit of bio,
and then the homepage content starts here.
So, and the homepage content looks like it incorporates those USP unique selling proposition items.
So what I would do, first of all, is copy this, and I'm going to put it, you could put it into a,
you want to put it into a Grammarly or a Google Doc first.
Edit it into your own words.
You notice the first thing when I copy and paste into here is it's got these, this weird formatting.
What you want to do is take the copy from ChatGPT and use something like markdown to html.com.
It's a website.
You can copy your ChatGPT content, and it will use what's called this markdown formatting.
It'll translate that into html, which is really what you want if you're building a webpage.
So I'd want to copy that, use that, and then copy that into my Google Doc.
And then I could take this homepage copy, customize it the way I want it to be,
and then just copy and paste it on my site.
Be careful not to include the ChatGPT instructions in there, because that'll look kind of silly.
So yeah, I mean, you could use this, get this to a good point,
and then update your homepage copy.
And that copy's going to be a lot better for Google search engines and users.
So the other thing about ChatGPT is, let's say I just don't like this, what they came up with.
You can just say another, and it'll give you a different version of the homepage copy.
For you to review, edit, et cetera.
Hope that was helpful.
If you have any questions, feel free to reach out.
Thanks so much.